Affordable Italian Clothing Brands Fashion Girls Love

Affordable Italian Clothing Brands Fashion Girls Love

Italy has long been associated with craftsmanship—the ‘Made in Italy’ label is a shorthand for exclusivity, and it has a reputation for creating the finest leather goods in the world. Paris might have couture, however Milan is also the home of luxury fashion, thanks to powerhouse brands, such as Fendi, Gucci, Bottega Veneta, Ferragamo, Prada, Valentino and Versace.

The fashion scene in Italy is certainly luxury-focused—it’s not a country that is known for its affordable fashion, unlike Sweden with the H&M group, Spain with Zara and its many sister brands, and the UK and the British high street. The piazzas might be dominated by the Dolce & Gabbanas of this world, however there are some affordable labels that deserve spotlighting too. Superega, who create the white canvas shoes beloved by the Princess of Wales, for example, were first founded in a factory in Turin in 1911. Artknit also crafts beautiful knitwear with 100% natural fibres, without the MaxMara price tags. In the ’00s, denim brands Miss Sixty and Diesel reached huge commercial success—the former is in the middle of a renaissance to appeal to a Gen-Z customer, with marketing tactics such as a collaboration with Mowalola. Read on to see and shop affordable Italian clothing brands you’ll probably want to commit to memory for the long run.

1. Superga

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