Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes…
Continue ReadingCategory: Advertising & Marketing
Pendulum people, Marketing & Advertising News, ET BrandEquity
Credits: Bhanu Garg All marketing and advertising is essentially an effort at seeding the brand name/identity/offering/promise…
Continue Reading
3 Advertising & Marketing Stocks to Watch Amid Industry Woes
The rise in service activities, increased digital marketing services, and the success of the work-from-home trend…
Continue Reading
How Much do TikTok Ads Cost?
TikTok’s Formal Ads Program TikTok’s formal ads program began slowly, allowing brands to avoid intense competition…
Continue Reading
Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Analysis
Authors: (1) Tinhinane Medjkoune, Univ. Grenoble Alpes, CNRS, Grenoble INP, LIG France; (2) Oana Goga, LIX,…
Continue Reading
The AI revolution of advertising and marketing in MENA
Abdur Rehman Tahir, Performance Director, Fusion5 Artificial Intelligence (AI) is rapidly transforming the landscape of marketing…
Continue Reading