Do’s and Don’ts of Selling Furniture Online

Whether you’re selling brand new furniture or used ones, you can definitely relate to the tedious tasks that come with selling furniture or hot tub gazebo online. From making sure you take high quality, well-lit photos to answering repeating questions from buyers or arranging delivery, selling furniture online can be challenging if you don’t know where to start. 


To give you a head’s up, here are common do’s and don’ts of selling furniture online. 

 

When Selling Furniture Online Do…

Sell it at a reasonable price. If you’re selling your old furniture, make sure not to price it based on its original price. You can look up prices of comparable listings on different websites if you’re not sure how much you should sell it for. By knowing how much the piece of furniture is priced today, you’ll be able to determine a reasonable price for your buyers. Experts usually recommend sellers to price used furniture at 20 or 50{f92b73f7bcce42a293011147a3a8c07ba05cc004ddd016b4c64c0b058c99e645} of the original retail price. 


Place information buyers can’t see in pictures. If there are any signs of wear and tear or any factory defect, make sure to disclose this information beforehand. It also helps to include an explanation as to why you’re selling furniture. Either you’re redecorating, moving away, or upgrading, it’s nice to have a personal touch to it.


Make it visible. Include all necessary information that potential buyers might search for. Some key points to include are the manufacturer, age, and other important information about the piece of furniture you’re selling. Keep in mind that buyers are more likely to search those key terms, so make it as simple as possible. 


Post at least five to six high-quality pictures. Even if you have an amazing product description, if your pictures are crappy, people will scroll right through you. After “A picture is worth a thousand words.” Experts recommend posting five to six photos capturing every angle and it should be at eye level. Post a picture of the piece of furniture that’s free from clutter because buyers tend to envision how it will look like in their homes. Then you can add magazines and decorative objects in another picture to make it look lively. You can also take photos in different times of the day, as well as close up photos of the fabric/detail. Overall, make sure the photos are simple and focused. 


Here are four tips on how to take high-quality photos:
a) As much as possible, shoot your photos under natural light, free from shadows as it might be confused with damages.
b) In one of the photos you upload, it helps to add a quarter or a can along with the piece of furniture for scale.
c) Take a picture of the entire piece directly in front of it (eye level) and make sure that the background is neutral. Shooting it in another angle may distort the view.
d) Take a close up shot highlighting the texture of the furniture along with any branding that will make it look more presentable. It’s best to include pictures of every angle and inside drawers or cabinets as well to give buyers all the information they might need. 

When Selling Furniture Online Don’t…

Put fancy, over the top words on the product description. Sure, we all want to be poetic at some point. But if you want to sell your furniture fast, don’t put fancy words on your product description. There are two quotes you should live by, “Less is more.” and “The simpler, the better.” When writing the product description, think about how potential buyers google the thing they’re looking for. Make sure to keep everything straight to the point and don’t forget to include a simple brand description, collection name, what the product it, and the colour of the item, as mentioned.


Expect too much. When selling used items, it’s important to know that – in most cases – sellers might have to settle for 60{f92b73f7bcce42a293011147a3a8c07ba05cc004ddd016b4c64c0b058c99e645} (more or less) of the piece’s original price. The brand or the age of the furniture do not matter. When deciding on the sale price, keep in mind that there is a difference between one-year-old furniture and a 12-year-old one. By knowing this, you won’t be disappointed when you sell the furniture. 


Hide detail pictures of damages or scratches. A seller’s instinct is to mask any form of damage to your product. However, being upfront about this saves you time and effort (and even money) and it filters the buyers who are truly interested in your product. Doing so eliminates the number of people coming out of their way to look at your furniture in person only to change their minds. Since it’s in your best interest to sell out all your pieces fast, it helps when people know what they’re walking into. List down all major and minor damages in the product description of your post. Include pictures as well to lower the number of people asking questions about it. 


Experts say that sellers who are open about scuffs and damages sell better than those who don’t. Most buyers don’t mind a little dent or a minor scratch since they’re getting the product at a fair price. Additionally, disclosing this type of information creates trust between buyers and sellers. 


Forget to promote your website/products. Get yourself noticed! Advertising is the best way to tell everyone that you’re selling furniture and don’t worry, you won’t have to spend a lot. Spread the word using your network; putting up posters around the neighbourhood; handing out flyers and pinning them on cork boards; and creating a Facebook page and promoting it to friends, family, and even strangers. Advertising your business doesn’t mean you need to spend more money than you should. You just have to be more creative. 


When you’ve got your bases covered, you might be surprised that there are people out there who do want your gently used pieces of furniture or outside garden accessories. The same goes for sellers who sell brand new furniture. Just make sure to remember the do’s and steer clear of the don’ts!