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Other statistics that may interest you Influencer marketing worldwide
Overview
8
TikTok
8
Instagram
8
YouTube
6
Further related statistics
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- Active Instagram influencers share 2013-2018, by number of followers
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Instagram influencer marketing spend U.S. and Canada Q1 2018 – Q2 2019
- Share of global marketers using influencers in 2019, by tier
- Adpick’s online influencer number South Korea 2013-2018
- Adpick’s online influencer income distribution South Korea 2018
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Opinion of marketers on working with influencers in the UK 2017
- Influencer marketing budget allocation in the U.S. 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Consumer opinion on influencer marketing in the United Kingdom (UK) 2018
- Acceptable range for influencer collaboration products Philippines 2023, by age
- Share of people who followed social media influencers Indonesia 2023, by age group
- Share of people who followed social media influencers Malaysia 2023
- Willingness to buy influencer collaboration products Singapore 2023
- Latin America: metrics to evaluate companies’ influencer marketing strategies 2019
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Influencer Marketing Hub. (January 30, 2025). Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 24, 2025, from
Influencer Marketing Hub. “Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars).” Chart. January 30, 2025. Statista. Accessed February 24, 2025.
Influencer Marketing Hub. (2025). Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 24, 2025.
Influencer Marketing Hub. “Influencer Marketing Market Size Worldwide from 2015 to 2025 (in Billion U.S. Dollars).” Statista, Statista Inc., 30 Jan 2025,
Influencer Marketing Hub, Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars) Statista, (last visited February 24, 2025)
Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars) [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available:
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