How Fashion Brands Are Helping the L.A. Fire Victims

How Fashion Brands Are Helping the L.A. Fire Victims

Fashion and beauty brands are coming together to help the victims of the wildfires devastating Los Angeles.

Fire officials have responded to at least five fires in the city in the past few days, including the Eaton, Hurst, Kenneth, Lidia and Palisades fires. Combined, the wildfires have destroyed 38,600 acres in Los Angeles County and at least 24 people have died, according to California Gov. Gavin Newsom.

Walmart announced a $2.5 million commitment to support relief efforts. Target is donating $1 million to national and local partners helping with recovery efforts. APL, Alo Yoga, Bubbles, Collina Strada, Todd Snyder, Rebecca Minkoff, LoveShackFancy and Rails are also among the brands sharing resources with people affected by the wildfires. Here’s a look at how fashion brands are helping the L.A. community.


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