Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation

Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation

TAIPEI, Feb. 12, 2025 /PRNewswire/ — Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech)…

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How to balance brand awareness with customer acquisition

How to balance brand awareness with customer acquisition

Grow by balancing spend and scale with out-of-the-box channels. There’s no doubt about it: Today’s marketing…

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Ad Giant Horizon Media Plans Acquisition Spree

Ad Giant Horizon Media Plans Acquisition Spree

The US media agency giant Horizon Media is hunting for acquisitions, CEO Bill Koenigsberg told BI.…

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