The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals

The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals

Heuristic-systematic model In the existing research on advertising endorsements, scholars typically explain the positive and negative…

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9 Best Clothing Rental Services Based on Reviews 2025

9 Best Clothing Rental Services Based on Reviews 2025

We know that you constantly hear about new trends, whether it’s via the runway, the streets,…

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After using a business coach to shift careers, AceUp founder wants to drive coaching based on data

After using a business coach to shift careers, AceUp founder wants to drive coaching based on data

Is a business coach really worth the investment? Execs often seek coaches to bolster aspects of…

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