Representative image (iStock) By C. Deep Prakash In the evolving Indian digital advertising landscape, hyper-personalisation has…
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Knowledge in a creative capsule, Marketing & Advertising News, ET BrandEquity
Sudhanshu Vats, managing director designate, Pidilite Industries (in the box) and Ed Pank, SVP Lions Division,…
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Grapes Worldwide enters international market, Marketing & Advertising News, ET BrandEquity
Representative image Grapes Worldwide, an integrated communication agency, has announced its strategic expansion into the UK…
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Time to revisit the ban on advertising legal services, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock) The recent crackdown by the Bar Council of India on lawyers marketing…
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Pendulum people, Marketing & Advertising News, ET BrandEquity
Credits: Bhanu Garg All marketing and advertising is essentially an effort at seeding the brand name/identity/offering/promise…
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