Responsible data-driven storytelling in Indian advertising, Marketing & Advertising News, ET BrandEquity

Responsible data-driven storytelling in Indian advertising, Marketing & Advertising News, ET BrandEquity

Representative image (iStock) By C. Deep Prakash In the evolving Indian digital advertising landscape, hyper-personalisation has…

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Knowledge in a creative capsule, Marketing & Advertising News, ET BrandEquity

Knowledge in a creative capsule, Marketing & Advertising News, ET BrandEquity

Sudhanshu Vats, managing director designate, Pidilite Industries (in the box) and Ed Pank, SVP Lions Division,…

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Hyper-Personalised Advertising:The New Meta of Marketing with AI, ET BrandEquity

Hyper-Personalised Advertising:The New Meta of Marketing with AI, ET BrandEquity

(Representative Image; Credit- iStock) The marketing environment is rapidly evolving, and we are seeing a growing…

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Grapes Worldwide enters international market, Marketing & Advertising News, ET BrandEquity

Grapes Worldwide enters international market, Marketing & Advertising News, ET BrandEquity

Representative image Grapes Worldwide, an integrated communication agency, has announced its strategic expansion into the UK…

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Time to revisit the ban on advertising legal services, Marketing & Advertising News, ET BrandEquity

Time to revisit the ban on advertising legal services, Marketing & Advertising News, ET BrandEquity

(Representative Image; Credit- iStock) The recent crackdown by the Bar Council of India on lawyers marketing…

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Pendulum people, Marketing & Advertising News, ET BrandEquity

Pendulum people, Marketing & Advertising News, ET BrandEquity

Credits: Bhanu Garg All marketing and advertising is essentially an effort at seeding the brand name/identity/offering/promise…

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