Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

For marketers, the stakes of the Super Bowl are clear. It’s the one night of the…

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Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the…

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Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously

The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see…

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Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

The political advertising ripple effects of Sunday’s presidential race shakeup are already being felt.  With President…

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