Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Dive Brief: Amazon on May 12 announced several new ad formats for Prime Video, per details…

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Is contextual advertising the definitive answer to privacy-first marketing? | Analysis

Is contextual advertising the definitive answer to privacy-first marketing? | Analysis

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the…

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and…

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