Discussing ad fraud, ethical marketing, success metrics and performance vs brand

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

Havas Middle East recently launched CSA ME to help clients and brands harness the power of…

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Adobe’s GenStudio For Performance Marketing Will Change How Ads Are Made

Adobe’s GenStudio For Performance Marketing Will Change How Ads Are Made

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for … [+]…

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Adobe Announces Partnership with Microsoft Advertising on Adobe GenStudio for Performance Marketing

Adobe Announces Partnership with Microsoft Advertising on Adobe GenStudio for Performance Marketing

Adobe announced today the general availability of Adobe GenStudio for Performance Marketing, a powerful generative AI-first…

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Harmonious marketing: When creativity meets performance measurements | Advertising

Harmonious marketing: When creativity meets performance measurements | Advertising

Marketing has always been a stage for opposing ideas, but none is more persistent than the…

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TikTok Debuts AI-Powered Smart+ Performance Tools

TikTok Debuts AI-Powered Smart+ Performance Tools

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered…

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Rakuten Advertising Wins “Best Performance Marketing Solution” in 2024 MarTech Breakthrough Awards Program

Rakuten Advertising Wins “Best Performance Marketing Solution” in 2024 MarTech Breakthrough Awards Program

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World NEW…

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