New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion &…
Continue ReadingTag: spend
Advertisers expect ad spend slowdown amid tariff uncertainty
The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash…
Continue Reading
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders, leading industries, and market shifts
Sydney – March 3, 2025 – Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service,…
Continue Reading
Global Ad & Marketing Spend Surged 8.7% in 2024, Fueled by Influx of Even-Year Political & Olympics Media Buys & Double-Digit Growth in 29 of 45 Digital Media Channel
Growth in the US and global markets in 2024 was driven by double-digit expansion in 29…
Continue Reading
Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised. Automakers like Ford and Nissan have reined…
Continue Reading