For most, Amazon has long been a shopping go-to for everything from home products to beauty essentials, books, and groceries. More recently, however, it’s also become a destination for affordable fashion. Stylish people use the platform to shop for loungewear, workwear, and wedding guest dresses.
For fashion and lifestyle influencer Brittany Sansone, accessible pricing and two-day delivery on many items—thanks to the retail giant’s Prime subscription service—are big draws. “It’s easy to hop on the app and search for a trend you want to buy knowing it will arrive within hours, in some cases,” she told InStyle. And while there are indeed options in practically every category, shopping on the platform also means navigating all the brands and offerings available, which is, well, a lot. Below, you’ll find some of our very favorite labels to shop on Amazon. Many of these are exclusive to the marketplace, while others, like Levi’s, can be bought and delivered in record time.
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We’d be remiss not to include Amazon Essentials. It offers all of the basics (think tanks, tees, button-up shirts, and more) in many colors and some versatile prints. Stylist Nina Vargas recommends this cute twist-front yoga top, but there are plenty of more elevated picks to choose from as well. As the name suggests, Amazon Essentials is for anyone and everyone looking to stock up on their wardrobe essentials, whether that’s sleek workout wear or a favorite white Tee.
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The Drop is an Amazon-exclusive brand that keeps its finger firmly on the pulse of what’s trending now. With a mix of beautiful basics and limited-edition, influencer-curated collections, this is the perfect place to refresh your seasonal wardrobe and score pieces you’ll return to repeatedly. It offers everything from simple to statement-making pieces. You’ll even find a great selection of shoes, bags, and accessories, all at relatively wallet-friendly prices. Nearly everything is offered up to a size 5XL, making it one of the most size-inclusive brands available.
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The name might be a dead giveaway, but Gym People is for, well, people who go to the gym. Not just the gym, but the tennis court, yoga studio, and track, too. At Gym People, there’s an endless selection of cute sports bras, leggings (and yoga shorts), and tennis skirts—it’s really a one-stop shop for any type of fitness activity. Whatever your exercise of choice may be, you can trust that Gym People can dress you appropriately.
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Lillusory is big on knitwear, namely two-piece looks. Everyone looking for cozy loungewear that feels and looks good will have a field day browsing through this retailer’s collection. From knitted cardigans to oversized turtlenecks, Lillusory sells the kind of homey attire you’d find in a Hallmark holiday movie. Rather than slouchy and unkempt, you’ll find that the pieces are cute enough to wear to brunch and even the office.
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Prettygarden has affordable clothing for all occasions, but it particularly excels in wedding guest and work-friendly dresses. There are options for date night at the Opera house and modest pieces for the baby shower. More than just dresses, however, you can find blouses and pants, chic enough to wear to special occasions. Whatever momentous day you have coming up, Prettygarden is ready to bring out your most confident self.
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Cupshe specializes in swimwear of all kinds, as well as related items like beach dresses, coverups, and summery jumpsuits. We’re longtime fans of the brand’s many beautiful and affordable swimsuits and want to call out its plus-size swimwear line, too. Perhaps best of all, pretty much every piece from the brand comes in many colors, so if you like something, you can snag a few variations. It’s perfect if you plan a tropical vacation, but save your shopping for the last minute.
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Amazon Luxury Stores isn’t a brand, but a storefront that gathers all the luxury, designer items on the platform in one handy place. It offers everything from Oscar de la Renta earrings to pre-loved Gucci bags and tons of sale items from brands such as Patbo, Silvia Tcherassi, and Altuzarra. Seriously, who needs Rodeo Drive, right? If sustainability and designer are your two favorite words, you’ll love the high fashion deals and the pre-loved designer deals here.
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Daily Ritual is another Amazon-exclusive brand that two of our experts cited as an amazing place to shop. Though this label is similar to Amazon Essentials, it’s even more of a back-to-basics situation, with all sorts of everyday streamlined items to have on hand as wardrobe staples. It has simple crewnecks and T-shirt dresses galore, with Vargas suggesting a scoop-neck dress as a perfect piece to throw on when you need to leave the house in a hurry. Geared more toward the mature audience, Daily Ritual has fantastic finds for those who enjoy simple yet chic looks.
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While Amazon carries basically every style of clothing you could possibly ask for, the platform definitely has a long way to go in terms of setting up sustainable standards. That’s why, if this is a major concern for you, Amazon Aware is the perfect compromise, allowing you to reap the benefits of shopping on an efficient e-commerce platform while knowing the items you’re purchasing are at least a little kinder to the planet. Every item in the Amazon Aware line features third-party certifications that ensure it meets certain standards, such as being fair trade, carbon-neutral, or using organic materials.
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Core 10 is an affordable brand for activewear and athleisure, and its quality rivals Lululemon and Alo. Model Allison Weiss Brady has a soft spot for its leggings, while Vargas loves the brand’s cropped hoodie. We’d be remiss not to mention that Core 10 runs up to 3X, which is more inclusive than some other brands out there.
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Are you looking for versatile basics to lounge, dance, and brunch in? Find it all here. In the summer, Anrabess boasts a curation of easy cover-ups, rompers, and two-piece sets. But with winter ahead of us, it’s all about cozy sweats and knitwear.
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While Automet does sell some great workout shorts, most of the selection focuses on loungewear. Think fleece-lined hoodies and sweatpants you never want to take off. “This brand gives you all of your loungewear essentials,” says fashion and beauty content creator Austen Tosone. “I’ve bought the sweatshorts in several colors. They’re my favorite to sleep in.” That’s not to say you won’t find some great outerwear, too, like this faux leather jacket.
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Levi’s needs no introduction; the brand is known for denim clothing of all kinds—plus some cute tops to pair with said fashion, of course. Amazon is a great place to score some of the label’s best designs since they’re all organized into a handy digital storefront (and you also benefit from the quick, free shipping and free returns policies Amazon offers). Here, the jeans are broken down into categories: tapered, skinny, straight, bootcut, and loose, to make it easier to find exactly what you’re looking for. You can also shop for overalls, denim shorts, and skirts—plus this ‘70s-inspired cropped blouse. Levi’s makes many items up to a size 4X, which is rare for legacy brands. Therefore, consider it your one-stop shop for all denim and casual wear.
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Levi’s isn’t the only legacy brand to set up shop on Amazon. Gap is another favorite, offering its curation of shirts, jeans, and cardigans to its customers through the mega-retailer. While you can certainly get some loungey clothes, Gap also has elevated basics perfect for everyday wear. We’re talking ribbed knit sweaters, long puffer coats, and chic wide-leg pants. Soon-to-be-moms will love the maternity line as well.
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Compared to some other Amazon brands, English Factory is pricey, with styles generally ranging from $60 to $200. The brand’s name should give you a pretty good idea of what to expect here, with colorful dresses that would look perfect on the English beaches of Brighton and gingham midis that were just made for a stroll around Buckingham Palace. We’re obsessed with the brand’s dresses and sweaters. If preppy chic, modest, and permanent vacation vibes are your aesthetic, you’ll find your wardrobe here.
Why Shop With Us
Iris Goldsztajn is a London-based writer covering fashion, beauty, wellness, and lifestyle. To write this roundup, she spoke with fashion and lifestyle influencer Brittany Sansone, stylist Nina Vargas, model Allison Weiss Brady, and content creator Austen Tosone about their top picks. Bianca Kratky is a writer at InStyle covering fashion and beauty. She frequently digs through Amazon’s curation of clothes and, therefore, understands what gems can be found within the marketplace.
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