While you might envisage Black Friday as an event for hitting the stores and elbowing your way to a discounted flat-screen TV, in 2024 the reality is that that you’ll likely be browsing the sales from your sofa, coffee in hand.
The best Black Friday deals are wide-reaching these days: in fact, you can pick up a discount on pretty much everything, from beauty to homeware and, of course, all the finest fashion brands.
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We’re not ones for mindless shopping over here, but we certainly are ones for cut-price coats, discounted investment bags and much reduced jewellery classics. So let’s get prepared for one of the biggest sale seasons of the year, ahead of the Christmas holidays. Ahead, everything you need to know, including the lowdown on the best Black Friday clothing deals, as soon as they come in…
When is Black Friday 2024?
Originating in the US, Black Friday falls the day after Thanksgiving (which is always the fourth Thursday in November FYI). This means Black Friday will be held on Friday, November 29 this time around. This makes it perfect for purchasing last minute Christmas presents for loved ones (and yourself), which you’ve been eyeing up in recent months, for a discounted price. And many deals last all weekend, too, going into Cyber Monday and even the following Tuesday.
What is Black Friday?
Marking the beginning of the Christmas shopping period, Black Friday is a day when brands drastically drop their prices, putting us in the retail mood. These days, you can find almost anything you have your eye on, from beauty heroes to top-tier tech devices and that luxurious homeware you’ve been dreaming of, all with a very generous reduction.
But, Black Friday can be overwhelming, so we’ve put together a guide of the go-to retailers below, plus the discounts they offered last year, so you can prepare your wish lists for the big day.
The Best Black Friday Fashion Deals Of 2024
SHOP MISSOMA
The first Black Friday fashion deal of the year has been revealed, and it’s a particularly good one. Going bigger than ever before, Missoma has confirmed it will be offering up to a wild 40% off this November. There will be 20% off seen-on-screen pieces, such as Margot Robbie’s Barbie Ridge Heart necklace, 30% off new and in-demand pieces (including the Hera Dome earrings currently on our wishlist) and 40% off the brand’s most timeless pieces, including the Axiom necklace.
Deals run from: November 26 to December 3
Your Black Friday Fashion Directory – The 2023 Recap
1.Amazon
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Amazon kicked off Black Friday with a bang last year, with discounts as big as 62% off straight off the bat. This year’s offering is sure to include myriad unmissable deals on trainers, jeans and more.
SHOP MEJURI NOW
Mejuri is one of our all-time favourite affordable jewellery brands: the place we turn for timeless gold hoops, statement silver pieces and rings to stack up generously. While we aren’t quite sure what’s in store for Black Friday 2024, we’re seriously hoping they give us a good excuse to tick a few things off the new-season wishlist (such as the hugely in-demand sculptural Dome earrings, perhaps).
3. Astrid & Miyu
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Another jewellery name to know, Astrid & Miyu offered 25% off its offering last year. From initial necklaces to cartilage earrings, you can tick off the lot (and save a lot too), here.
SHOP REFORMATION NOW
Reformation often takes part in Black Friday: last year, a 25% discount code practically broke the internet.
The jewellery brand loved by everyone from Kate Middleton, Princess of Wales to Kendall Jenner, is one to watch come November 29. Last year, it dropped a major early offer, involving a generous 30% off almost everything on the site.
SHOP MYTHERESA
Mytheresa’s Black Friday sale was the surprise hit of 2023, with reductions reaching a frenzy-inducing 80%. And we’re not talking past-season impulse purchases here: ELLE editors managed to snap up everything from JW Anderson bags to some ridiculously chic forever pieces from The Row and Khaite. Trust us: if you’re after something super-luxe, you do not want to sleep on this one.
SHOP SKIMS NOW
Kim Kardashian’s unbeatable shapewear line, Skims, launched its biannual sale on Black Friday week in 2023. Those Seamless Sculpt essentials will really come in handy once the festive parties roll in.
SHOP & OTHER STORIES
Last year Scandi brand & Other Stories released a 20% off site-wide discount.
The day before Black Friday, the brand flagged that pre-access to the sale meant that shoppers could apply their code at the checkout for 20% off when shopping online for £60 or more.
9. Farfetch
SHOP FARFETCH
Farfetch launched its 2023 sale with an extra 20% off sale items.
SHOP THE OUTNET
The Outnet cut its already discounted prices by an extra 25% off almost everything for Black Friday 2023.
12. Luisaviaroma
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Luisaviaroma offered 40% off full priced items with the code BF40. Needless to say, we’re filling up our wish lists now.
13. ASOS
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Discounts of up to 80% across a range of womenswear, shoes, beauty and big brands were in store last year.
14. John Lewis
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John Lewis’ Black Friday sale involved serious steals in the electrical, beauty and fashion categories.
15. Harvey Nichols
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Not to be missed, Harvey Nichols’ Black Friday sale usually offers shoppers up to 30% off designer pieces.
16. Frankie’s Bikinis
If a holiday is on your radar, turn to Frankie’s Bikini for discounted swimwear. The early Black Friday sale last year involved 20% off full-price pieces site-wide, and 70% off sale items.
17. Swarovski
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Swarovski revealed up to 40% off selected styles: a perfect opportunity to pick up that tennis necklace you’ve been eyeing up.
18. Aspinal
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The leather goods brand launched up to 50% off for its Black Friday 2023 sale. If you’re keen to spoil yourself now though, head straight to the brand’s Outlet section, where there is currently up to 40% off some very Royal designs…
19. Tada & Toy
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Tada & Toy offered 70% off selected items and 30% off (almost) everything else. Take this as your cue to revamp your cartilage earrings.
20. Joseph
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Joseph, pretty much synonymous with effortless chic, hosted a Black Friday sale edit full of cold weather staples at a very welcome 50% off in 2023.
21. Daisy London
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Daisy London offered 20% off a select edit, plus a free bracelet if you spent over £75.
22. Ghost
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Ghost revealed a 25% off everything and 30% off party edit set of discounts for its Black Friday 2023 sale – perfect when it comes to finding that elusive wedding guest outfit.
23. Coggles
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Coggles offered 35% off selected fashion and accessories with the code ‘PREVIEW’.
24. Uniqlo
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Uniqlo celebrated Black Friday with limited-time offers on a range of outerwear, cashmere, thermal clothing and more last year.
25. Guess
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Guess treated us to 30% off.
26. H&M
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For members only to begin with, H&M offered up to 20% off selected styles.
27. Mango
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Mango went big with up to 50% off on over 1,000 items.
28. Liberty
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Liberty launched up to 30% off Womens, Mens, Kids and Home in 2023.
29. Sleeper
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Elevated loungewear brand Sleeper reealed up to 50% off for Black Friday 2023. Feather pyjamas for everyone!
As per usual, Selfridges didn’t take part in Black Friday last year, but did launch their Designer Sale at the same time.
Arket has been known to sit out Black Friday, but you never know if this time around they’ll throw in a cheeky discount last minute. We’re going to prep just in case.
32. COS
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COS launched its Black Friday sale with a delicious 25% off certain items last year.
33. Everlane
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Everlane offered up to 50% off selected styles.
34. Harrods
Luxury is synonymous with Harrods, so their Black Friday sale is a sure-fire way to get designer pieces at a cut price.
35. Marks & Spencer
SHOP M&S NOW
The British high street hero, M&S, is our go-to for affordable and high-quality staples.
36. Clarks
SHOP CLARKS NOW
Clarks offered 30% off selected styles with the code ‘BLACK30’.
37. Whistles
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The high street staples launched their 20% site-wide sale: good news for those after a classic camel coat or pair of knee-high boots.
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