MADISON, Wis. (WSAW) – The Centers for Medicare and Medicaid Services (CMS) say 313,579 Wisconsinites signed up for health insurance on the individual marketplace through the Affordable Care Act (ACA) during the 2025 Open Enrollment Period.
It marks a nearly 18 percent increase from the previous period and the highest enrollment Wisconsin has ever reached. This year’s record surpasses last year’s record-breaking enrollment by more than 47,250 enrollees.
“Whether it’s ensuring coverage through the Affordable Care Act or lowering the costs of prescriptions and medication, making sure every Wisconsinite has access to affordable healthcare will always be a top priority for me,” Gov. Tony Evers said.
“Healthcare should not be a privilege only afforded to the healthy and the wealthy, and the Affordable Care Act has been transformational for millions, including Wisconsinites who have pre-existing conditions. This record enrollment proves just how important it is that we continue to defend and protect access to healthcare, close our uninsured gap, and support programs that help make a real difference in the lives of folks and families across our state.”
Last week, as part of his 2025 State of the State address, Gov. Evers announced efforts for affordable, quality healthcare in Wisconsin.
Additional details about Gov. Evers’ budget proposals to lower the cost of prescription drug prices, improve oversight on drug companies, and protect consumers from medication price gouging, among other efforts, are available here.
“We are glad to be able to provide a resource like WisCovered.com to share accurate, unbiased information about health insurance enrollment,” OCI Commissioner Nathan Houdek added. “Gov. Evers’ Health Care Coverage Partnership has made a measurable impact on enrollment and helped improve health insurance literacy.”
Since it was signed into law in 2010, the ACA has provided healthcare coverage to millions of Wisconsin families, ensuring people can access health insurance without lifetime limits, and protecting the coverage of those who have pre-existing conditions.
Another key provision of the ACA allows young people to stay on their parent’s insurance until the age of 26.
The majority of Wisconsinites who enrolled in health insurance on HealthCare.gov qualified for cost savings, with the average person saving $573.11 on their monthly insurance premiums.
The successful Wisconsin Healthcare Stability Plan (WIHSP) has also held down rates on the individual marketplace. WIHSP was created by 2017 Wisconsin Act 138, which was signed into law in 2018.
WIHSP has helped keep health insurance rates low while increasing choices for consumers every year it has been in operation.
Although the Open Enrollment Period has closed, some people may still qualify for special enrollment periods throughout the year due to their personal circumstances.
People who have recently lost health coverage, gotten married, or had a baby may qualify. Additionally, Tribal members and their families may enroll in coverage on the marketplace at any time.
To find out if you qualify for a special enrollment period, contact a licensed health insurance agent or find free local help here.
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